Local News & Independent Media
Local news reporting in the public interest is more important than ever. Not too long ago, local newspapers and radio stations were the lifeblood of communities, providing residents with information about local events, politics, and issues that directly affected their lives.
The intentional corporate consolidation of media by conglomerates, big tech and their billionaire-class backers has led to "news deserts" in many communities where local news has not survived. Local issues go unreported and residents are left uninformed. Communities are more vulnerable to misinformation/disinformation and malicious narratives seeking to divide people and erode the social fabric. A distracted and misinformed public benefits the financial interests of those who have used the technological revolution of the last few decades to consolidate power and wealth.
...but we're not the first to notice.
There's no point in reiterating the brilliant vision that the Public Interest News Foundation (PINF) are already acting on. Learn more about their work at the following pages:
What We're Building
branchLeft is building relationships with the PINF and its members to provide a platform and ecosystem tailored to the needs of public interest local news outlets in the UK. Initially built around Ghost, we're developing the technical infrastructure enabling:
Publishing Infrastructure
- ethical and affordable hosting and CMS
- quick onboarding and migration
- incredible user experiences for journalists and readers
- cost-effective customisation of theme, branding, and site functionality
Revenue
- paid subscriptions/memberships
- one-time donations/tips
- non-intrusive and ethical advertising, relevant to local audiences
Growing Your Audience
- direct community engagement
- social media integrations and calls to action
- SEO (search engine optimization)
- geo-targeted advertising
Our Goal
We're building the tools needed to catalyse the revival of local news in the public interest in the UK. Because we're not seeking profit, when we build reusable and scalable infrastructure and patterns they can be shared cheaply to benefit all outlets that work with us.
Work With Us
New or growing outlet?
If you're a local news outlet, or looking to start one, and want to learn more about how branchLeft can help you, please get in touch via our contact form.
Already well-established?
If you're already well-established and Ghost isn't the right fit for you, please get in touch via our contact form and we'll discuss how we can help you build a bespoke solution.